Playa Realtors | Riviera Maya Real Estate Guides and Investment Reports

Tulum · Vacation Rental Investment Guide · 2026 Tulum Vacation Rentals 2026: Is the Hype Still Real? An Honest Assessment for Investors By Playa Realtors & Playa Moments  ·  Updated January 2026  ·  14 min read  Riviera Maya Investment Series 2026 — Final Part ← Cancún Riviera Maya Overview → Tulum is still one of the most recognizable vacation rental brand names in the world. The beaches are genuinely stunning, the cenotes are extraordinary, and the destination attracts a global audience that few Mexican towns can rival. So why are so many investors who bought here between 2020 and 2023 earning significantly less than projected? This guide gives you the honest 2026 picture: where the oversupply problem actually stands, which sub-zones and property types still generate real returns, what the new Tulum International Airport changes, and how to evaluate whether Tulum makes sense for your specific investmen...