Playa Realtors | Riviera Maya Real Estate Guides and Investment Reports

Cancún · Vacation Rental Investment Guide · 2026 Cancún Vacation Rentals 2026: What STR Investors Actually Need to Know Before Buying By Playa Realtors & Playa Moments  ·  Updated January 2026  ·  12 min read  Riviera Maya Investment Series 2026 ← Puerto Aventuras Tulum → Cancún is the gateway that feeds the entire Riviera Maya tourism ecosystem, 30 million passengers a year pass through its international airport. But as a vacation rental investment destination, Cancún is also the market most likely to trap uninformed buyers. The Hotel Zone, the strip of resorts that most people picture when they think of Cancún, is largely off-limits to Airbnb and short-term rental platforms. The real STR opportunity in Cancún is in its residential zones: Puerto Cancún, Zona Hotelera Norte, and established residential neighborhoods that combine urban infrastructure with growing vacation rental demand.  Table of ...